“Serving as a symbolic representation of its innovative design philosophy. Inspired by the company's affinity for raw materials like concrete and cement, the carpet blends rough and smooth textures, embodying the fus ion of industrial aesthetics with modern elegance. In line with Ethereall's commitment to balancing the raw and the refined, the carpet features a striking contrast between clean-looking materials and rough textures. The monochromatic color palette, consisting of shades of grey and muted tones, aligns seamlessly with the company's preference for sophisticated and calming spaces. Pops of carefully chosen vibrant accents infuse energy and personality into the design, breaking the monotony and creating focal points within the space. Abstract patterns, inspired by the interplay of light and shadow on concrete surfaces, add a dynamic and artistic dimension, reflecting Ethereall's dedication to pushing the boundaries of modem interior aesthetics. In its entirety, this bespoke carpet stands as a tangible expression of Ethereall's commitment to innovation, elegance, and distinctive design language.”

—Ying Hui Chua, Ethereall Interior Design Studio

Ethereall's Ying Hui Chua draws inspiration for her rug collection from raw, industrial materials like concrete and cement. Juxtaposing rough and smooth textures and blending vibrant colours, Chua infuses a youthful and dynamic spirit into her design. Constantly on the lookout to redefine interior design boundaries, she uses this collection as a platform to challenge preconceived notions, express her individuality, and transform spaces. Chua’s rug design presents bold, vibrant patterns that are distinctly her own, reflecting her love for diverse design elements.

Hand-tufted in New Zealand wool, felted wool and art-silk

Rug pile height 9mm and weight 3.50kg/m2 cut pile with 12mm raised cut pile height

Rug photographed measures 2.50 x 3.50m